Event details

Date
Time
Duration
2021-10-27 14:00:00
2021-10-27 15:00:00
Europe/London

Sponsored by:

About this webinar:

Covid-19 has seen both internal and external events move online in droves, with the pandemic making in-person events largely unfeasible.

While this move was initially out of necessity, many organisations have embraced virtual events, and are keen to find new ways of reaching customers and employees in innovative ways. Furthermore, due to the convenience of attending virtual events from the comfort of their own homes, the pivot to online has proved popular with attendees, offering savings in terms of cost, time, and environmental impact.

However, delivering a successful online event is not without its challenges. With attendees joining an average of 20 virtual events in 2020, expectations are higher than ever, and high-quality video and audio, ease of use, and innovative features are a must for those wanting to stand out from the crowd. Businesses have encountered difficulties recreating the atmosphere and opportunities for networking that in-person events bring. Therefore, as the world begins to plan for life after the pandemic, many are now considering how virtual events will fit into the future, and how a hybrid approach could play out.

This webinar, featuring bespoke research, will explore how organisations have responded to the challenges around both internal and external events over the past 12 months, their plans and opinions relating to the future, and what business leaders look for in a virtual event solution. We’ll also discuss the challenges faced when doing business through the medium of video, and how this will change as workers return to the office. Finally, we pose the question, “Will future business events be predominantly hybrid?”     

Panel

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Tom Allen

Special Projects Editor, Computing

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Tom Allen is the Special Projects Editor for Computing, V3 and The Inquirer. He joined Incisive Media in 2017 from the display industry; trading LCDs and quantum dots for big data and the IoT. As well as writing, Tom regularly interviews C-level IT leaders, helps to organise events across the three titles and complains about improper use of the Oxford comma.

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Ellen Daniel

Commercial Technology Editor

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Ellen is an experienced technology journalist who recently joined Incisive Media as a technology content editor from business and technology title Verdict where she was a senior reporter. Ellen works with our technology research team producing reports on the latest industry trends.
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Zach Bosin

VP of Product Marketing, BlueJeans by Verizon

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Zachary Bosin serves as Vice President of Product Marketing and Communications at BlueJeans Network, where he is responsible for shaping and executing the go-to-market strategy for BlueJeans’ award-winning meetings platform. He was most recently Director of Solutions Marketing at Veritas, where he led messaging, campaign strategy, and content development for the Digital Compliance portfolio. Previously, he served as an Analyst at the world’s leading member-based advisory company, CEB, now Gartner. Zach received his MBA from the Kelley School of Business at Indiana University and holds a B.A. in Political Science from Duke University.

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