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About this webinar:
Today’s organisations are generating and hoarding massive amounts of data. Making the most of its immense value is a challenge that spans technology, leadership, cultural, and ethical considerations.
With data sources and quantities only set to increase, the complexity and possibility within the resulting insights are growing too. Those that stand to gain the most from their data’s latent potential are building a strategy, company ethos and technology solutions that enable them to draw out game-changing actionable insights and even enable entirely new business models. Meanwhile, AI, with its capacity to bring both simplicity and complications, evokes as many questions as answers, and ethical questions abound.
This web seminar will explore current perceptions and experiences amongst data strategy decision makers, including the key motivations and challenges faced when dealing with data. It will also discuss their confidence in identifying suitable use cases, technology, and partners who can help them implement strategy and technology change – and ultimately determine whether data-based decision making is best left to a dedicated team, or rolled-out more widely to empower individuals in their day-to-day work.
Panel
Jason has spent his career defining, shaping and delivering data and analytics strategies that help organisations across multiple sectors get value from data. He led big data, analytics and marketing technology and solutions at Marks & Spencer building out an enterprise wide analytics capability and launching their customer membership scheme, Sparks.
He links business need, innovation and disruptive thinking with data and technology to deliver maximum benefit for his clients. Organisational transformation is supported with sound strategy on information management, BI, enterprise performance management, big data and analytics solutions. Jason and the Cynozure team have put data to positive use at National Trust, Soho House, Andrew Lloyd Webber’s Really Useful Group and more.
Andrew is an enterprise technology writer, editor, publisher, strategist and consultant; illuminating digital transformation in the connected world and educating businesses on the opportunities and challenges presented by cloud and edge computing, the Internet of Things, automation, AI, and Big Data. He is a former Editor and Publisher of Internet of Business and now oversees Incisive Works’ enterprise technology thought-leadership content creation, including multimedia digital experiences, whitepapers, webinars, videos, and podcasts
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