Event details

Join our panel of experts as we share dedicated research findings and discuss the value of content marketing for enterprise technology decision makers today. We explore why content plays a central role in the most successful strategic marketing programmes and its part in crowning your organisation as a thought leader in your space.

Whether you’re an end user or channel marketer, it’s vital to understand the importance of content and the most effective strategies for success.

Ultimately, we reveal what a modern, data-led content marketing strategy looks like today.

Join us to learn…

  • How much content tech decision makers consume when making a buying or strategy decision
  • Just how influential content is in the decision to switch technology suppliers
  • The value IT leaders place on unbiased, independent content
  • The tech purchasing stages in which content is most important
  • The role of research in producing quality content and influencing your target market
  • Whether content produced by a known third-party rather than vendors themselves is seen as more trustworthy
  • How content fits within the context of a broader marketing programme, powered by data

If you’d like to know more about any of the findings in this webinar, or discuss how The Channel Company and Computing can help you reach and influence technology decision makers, then please get in touch at [email protected]

Panel

Stuart Sumner

Stuart Sumner

Global Vice President, Content, The Channel Company EMEA

Stuart Sumner is Editorial Director of The Channel Company's technology-focused titles: Computing and Delta. He oversees all content across print, web, tablet editions, rich media and events - including the IT Leaders' Dining Club and Computing Summits. During Stuart's tenure Computing has transformed from a print-reliant business to a bleeding edge multi-channel brand with an industry-leading events portfolio. Previously he spent 10 years as a programme manager in the IT industry, working for companies such as the BBC, COLT, Nortel Networks and Equant. As a journalist he has also worked for Time Out and IPC Media. He is a regular technology pundit and contributor to the BBC News Channel, as well as a published author.
Andrew Hobbs

Andrew Hobbs

Head of Communities, The Channel Company EMEA

Andrew is an enterprise technology writer, editor, publisher, strategist and consultant; illuminating digital transformation in the connected world and educating businesses on the opportunities and challenges presented by cloud and edge computing, the Internet of Things, automation, AI, and Big Data. He is a former Editor and Publisher of Internet of Business and now oversees Incisive Works’ enterprise technology thought-leadership content creation, including multimedia digital experiences, whitepapers, webinars, videos, and podcasts.
Geeta Dhiman

Geeta Dhiman

Senior Channel Marketing Manager, Atlassian

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